There is a saying attributed to Alan Armstrong that goes like this: “Champions do not become champions when they win the event, but in the hours, weeks, months and years they spend preparing for it. The victorious performance itself is merely the demonstration of their championship character”. Building a winning (or champion) business requires the same amount of advanced preparation. So, if your goal is to build a champion business, why not model after a champion?
No better example exists of a championship dynasty, than that built by Geno Auriemma and the University of Connecticut women’s basketball program. In Geno’s 36-year tenure at the University of Connecticut, the Huskies have won 1,119 games (88.6% of the games they’ve played), been to 21 Final Fours, and won 11 National Championships. Diana Taurasi (a 3 time NCAA Champion while playing for UConn) describes Geno’s coaching philosophy as follows: “From the 1st practice of the season to the 1st play-off game, he makes you feel like the worst player and the worst team in the nation. And then he makes you feel unbeatable, unstoppable and unbreakable.”
Let’s take a closer look at the 10 principles of Geno’s coaching philosophy to see what we can learn about building a champion.
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