I would still pursue this business even if it took longer than expected to succeed

My daily work energizes me more than it drains me

I feel emotionally connected to the problem my business solves

I can clearly articulate what problem we solve that competitors don’t

Customers can explain why we’re different without prompting

Our offering targets a specific, underserved customer segment

We have relationships with larger players that could accelerate growth

Our business benefits from partners beyond transactional vendors

We actively seek leverage rather than doing everything ourselves.

Customers frequently refer others to us

We intentionally design experiences, not just transactions

We know which customer segment we are currently targeting

I understand what metrics investors or buyers would care about

Our sales process is intentional and measurable

I can explain how leads turn into revenue step-by-step

I’m surrounded by people who are stronger than me in key areas

I’m not the bottleneck in most decisions

We have clear ownership of responsibilities